Seller Partner Appstore

Amazon

2017 – 2019

 

Senior UX Designer

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The Need

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  • Visitors were overwhelmed and confused by the breadth of information presented to them.
  • It was not clear what information was relevant to their interests, and what was noise.
  • it was difficult to navigate and find relevant information.
  • First time visitors often thought they had come to the wrong page, based on which promotional banner happened to be displayed.

The Solution

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  • Most visitors arrived by Google search and landed on a page directly relevant to their search, somewhere other than the main landing page. However, they were confused about where to go from that page as the majority of the navigation options were not relevant to their interests.
  • There was almost 0% overlap in terms of the technologies a visiting developer was interested in. No developer stated they were interested in multiple technologies during a single visit.
  • Content related to other technologies was distracting and confusing to visitors.